The Academy for New Musical Theatre is looking for a Summer 2013 intern to assist in the planning, marketing and presentation of the 17th Annual Stages Musical Theatre Festival! See below for internship description and eligibility requirements.
INTERNSHIP DESCRIPTION
The Intern will assist at rehearsals and production meetings. The Intern will also be directly involved in the marketing campaign: assisting in the design of print materials, email campaigns, marketing plans, public relations, social networking marketing and other advertising opportunities. Pending the Intern's particular skill set, assistance at the Festival itself will either be "front of house" (box office, house management, ushering) or backstage (light booth, sound, assistant stage manager).
The three-day Festival consists of concert presentations of eight new musicals in various "stages" of development: from first drafts through polished versions ready for production. Musicals currently selected for the festival include Mad Bomber, the winner of the 2012 Search for New Musicals, Vlad by Placido Domingo, Jr. Other titles under consideration include works in development at the Latino Theatre Company, Deaf West Theatre, Celebration Theatre, and the Academy for New Musical Theatre.
The Festival was presented for fifteen years in Chicago; in 2010, the Festival moved from Chicago to Los Angeles, to be under the aegis of the Academy for New Musical Theatre. The Festival is currently scheduled for August 23/24/25 at the Lonny Chapman Theatre in North Hollywood. Rehearsals will take place at the Academy for New Musical Theatre.
This is a paid internship. The intern will receive a weekly stipend of $350. The tentative dates for this internship are June 17, 2013 - August 23, 2013.
OTHER DUTIES
ANMT has developed its own powerful database-driven communication and marketing software programs which assist in the dissemination of individually-targeted press-releases, as well as demographically-targeted ad campaigns, emails, newsletters, blog entries, RSS feeds and other specific marketing communications about musicals in the Academy's catalog and other programming. Therefore, part of the Academy’s Festival Intern's additional duties and responsibilities will include assisting in the Academy’s current press list and semi-automated database-driven internet marketing procedure; writing and disseminating general press releases; and some general administration duties (such as filing and database management).
Intern will be expected to assist with coordination of several other events associated with the Festival, including panel discussions, concerts, and some social events such as Opening Night Reception. There may be an opportunity for the intern to function as an Associate Producer (supervised) for a concert on a weeknight prior to the Festival. Duties and responsibilities would be similar to the Festival, but the intern would have more of a leadership role.
ELIGIBILITY
Eligibility is limited to currently enrolled undergraduate college students who reside or attend college in Los Angeles County. Students must have completed at least one semester of college by June 1, 2013 or will complete their undergraduate degree between May 1 - September 1, 2013 in order to be eligible to participate. Students who have already earned a BA, BS or a higher degree are not eligible. Students who have previously participated in the Los Angeles County Arts Internship Program are not eligible.
SKILLS
The Festival Intern will have some background and general working knowledge of marketing, e‑commerce, and viral marketing. The Festival Intern will have good general computing skills and be comfortable with using online forums and posting in online user groups and social networks. Very useful to the position will be working knowledge with some combination of the following software: Office (Word, Excel, Access, Publisher), basic working knowledge of HTML web-interface coding such as FrontPage or Dreamweaver, and Adobe Creative Suite (Photoshop, After Effects, Illustrator, Flash). The Intern will also have good people skills, and be able to interface effectively with audience, actors, writers and press.
WHAT INTERN WILL LEARN
At the end of the ten week internship, the Intern will be able to:
- understand the basic planning required to produce a concert reading of a new musical
- understand the basic planning required to plan and implement a targeted marketing campaign designed to increase awareness of and participation in arts events (including budgeting, scheduling, marketing, and day-to-day operations)
- use viral marketing and online social networks to target potential participants and identify marketing opportunities
- interface with industry professionals (national writers, producers and theatre industry professionals)
- write and disseminate a basic press release
- know how to introduce oneself to theatre professionals
- identify key players in the musical theatre profession
HOW TO APPLY
Email an informal letter to academy@anmt.org and attach a formal resume or bio. Address your ability to learn new software, your experience using social media as a marketing tool, and your interest or curiosity in new musical theatre. TIP: Although we suspect the ideal candidate is going to be in the marketing/producer arena, actors/writers are welcome to apply; this is a theatrical environment, rather than a corporate marketing atmosphere; and whoever is offered the internship will want to enjoy being around singers, directors and writers.
Questions? Please email academy@anmt.org
This internship is sponsored by the Los Angeles County Board of Supervisors through the Los Angeles County Arts Commission. 74 undergraduate interns will participate in the program this year at 74 performing, presenting, and literary nonprofit arts organizations and municipal arts agencies throughout LA County. In addition to their full-time 10 week paid internship, interns will participate in several educational events as part of the program, which are funded by the Getty Foundation. The educational events are designed to provide interns with a broader perspective of the vibrant arts and cultural landscape of the County. For additional information on the Los Angeles County Arts Commission, the Arts Internship Program, and for a complete list of all the internships offered this summer, visit the Arts Commission website at www.lacountyarts.org.
